As a modern and customer-oriented company, PEIFFER is consistently implementing digital change in its thirty-five-person company and has therefore equipped its entire sales team with the mobile CRM application iMob Contact. The 6 salespeople quickly got used to their new tool on the smartphone or tablet, because it is easy to use and the advantages are obvious.
For example, customer data can be retrieved or entered at any time while on the move, even if there is no internet connection. The planning and execution of actions such as customer visits or phone calls is also much easier and clearer than without the mobile application.
The possibilities of geolocation are practical in everyday life: the salesperson can display his customers or prospects, who he has filtered according to certain criteria, on a map and thus plan the visit more easily.
Most important for PEIFFER, however, is the management of projects contained in iMob Contact: The systematic recording, qualification and tracking of sales opportunities helps to make a realistic assessment of the sales to be expected.
After six months of use, the managing director Erik Peiffer draws a positive balance and notes that iMob Contact has actually become a must-have tool for his team.
The specialist dealer for agricultural and gardening technology based in Grevenbroich (North Rhine-Westphalia) offers a high-quality range of machines with brands such as Deutz-Fahr, Merlo and Kuhn. The owner-managed family business has also been Germany's importer for Claydon seed technology since two years.