Irium is present in 24 African countries where we supply different dealers, importers and rental companies. Among Irium's recent successes on the continent, the i30™ software was chosen by CGE Location headquartered in Burkina Faso who specializes in rental equipment for the construction industry. Earlier this year, Irium also launched the iCRM™ solution in Ethiopia for RIES. This Caterpillar and Massey Ferguson dealer and importer needed a CRM solution for their 25 sales assistants and sales managers. This important project was assisted and monitored by the CRM and Business team of Caterpillar International.
In September, Irium participated at Bauma Africa, the International Exhibition of Construction Machines and Equipment held in Johannesburg, to promote their solutions and to meet the local players. The Irium team used this opportunity to exchange with industry manufacturers and distributors, encouraging the Group to follow their expansion strategy on the African continent.
07 August 2013Category: Press